About Praxis Fundraising
Praxis Fundraising provides expert copywriting for fundraising professionals, specialising in emotional fundraising appeal letters, acquisition of monthly donors, bequest acquisition by mail, copy for websites and donor care emails.
Here's what others say about Praxis Fundraising:
"Great results, personable, creative"
“Jill has been a pleasure to work with. She has assisted us greatly with outstanding copywriting across multiple mediums. Her style has certainly connected with our donor base allowing us to engage or re-engage more donors. She has developed copy and collateral for us within the telemarketing arena, written mail appeals, bequest booklets and others. I highly recommend Jill to anyone looking for great copy and innovative ideas.”
Marcus Blease, General Manager Fundraising & Marketing, The Spastic Centre & Cerebral Palsy Foundation
“I have worked with Jill for some 10 years across two very different organisations. During this time I have witnessed the art and mastery that is required to compose that emotional fundraising piece that produces far better results than expected or budgeted for.
Jill consistently produces copy that motivates donors to give and give again.”
Kel Beckett, Head of Fundraising, Children’s Cancer Institute Australia for Medical Research
"Jill Ruchel has created several record-breaking direct mail packages for Cancer Council NSW for bequests and monthly giving. Her work has remained unbeaten for years and we turn to her when we want a really powerful, emotional letter that will inspire our donors."
Georgina King, Appeals Manager, Cancer Council NSW
"The response to our appeals has been significantly and consistently increasing with Jill’s skill and insight. I can highly recommend Jill Ruchel and Praxis Fundraising."
Jenny Davidson, Fundraising & Development Manager, Diabetes Australia – Victoria
Praxis Fundraising is owned by Jill Ruchel. Jill has worked in fundraising and not-for-profits for more than 20 years.