Copywriting

Is your fundraising copy totally donor-centric, written about the things in which they are interested and relevant to them?

If not, you may need a specialist fundraising copywriter – someone who really understands donors and what motivates them, someone who has done dozens of focus groups with donors and written hundreds of successful appeals, pledge mailings, bequests and acquisition letters.

Specialist fundraising copywriters know how to tailor letters to each of your donor groups, how early and how often to ask and how to tie in every element of your letters so that they captivate all types of readers every step of the way.

Experienced fundraising copywriters know how to write newsletters for donors, and how to tie the information in with the concerns of donors, to motivate them to action. Or write websites that target potential supporters specific needs or questions, and lead them unerringly to make a generous gift.

If you are interested in discussing your copywriting needs, please call Jill Ruchel on 0438 916 294.

You can find examples of good fundraising copy in our client showcase.