Bequests

Some charities use the traditional approach to bequests, maintaining one or many bequest liaison officers who go out meeting with potential bequestors. If you need collateral for this kind of program, we have prepared it for many different organisations.

Another approach is to send cold mailings to suitable lists of potential supporters, inviting them to consider leaving a gift in their will. We have tested this issue thoroughly in focus groupsand in practice, and find that Australians are quite open to this approach, and not the least bit offended.

We have had huge success with this approach, designing whole programs for mailing to fulfillment for organisations like The Wilderness Society, Diabetes Australia-NSW and The Cancer Council NSW.